selfmade: The First Emotionally Intelligent Personal Care Brand

selfmade: The First Emotionally Intelligent Personal Care Brand

Selfmade are the first emotionally intelligent personal care brand. Each personal care product embodies vital mental health concepts and are tools to explore: attachment, resilience, and emotional intimacy.
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Welcome to The Top Shelf – a flossy exclusive series where we dig into the best of the best, Top-Shelf-worthy intimacy and wellness brands. The Top Shelf provides an insight into high-quality products that are designed to elevate whatever form of pleasure you desire. 

As expert curators, flossy aims to inspire our community to support brands and products that prioritize their enjoyment, desire, and wellness. With a commitment to innovative design, clean, high-quality ingredients, and 100% body-safe materials, flossy's Top Shelf products are designed to elevate the pleasure of all people. Today, we’re welcoming selfmade expert, Stephanie Lee, to share why selfmade is a Top Shelf brand.

Stephanie Lee (she/they)
CEO and Founder of selfmade
Northern California/Pomo Land 

“I’m the kid of immigrants, world traveler, activist, beauty industry veteran and served at the Obama White House. I create the vision of where mental health and beauty merge into products on your vanity, shower, and nightstand – because that's how often we should think of our emotional wellbeing.”

Who is selfmade?

selfmade is the first emotionally intelligent personal care brand. 

What does selfmade value?

  1. Curiosity 
  2. Belonging
  3. Self-reflection
  4. Being a work in progress 

If selfmade were a song? 

What makes selfmade a Top Shelf brand? 

We are the first emotionally intelligent personal care brand. Each personal care product embodies vital mental health concepts and are tools to explore: attachment, resilience, and emotional intimacy. Everything we do, including developing our products, are in partnership with two incredible mental health experts to ensure it is truly good for you, inside and out. Scientifically proven ingredients and clinically tested formulas that address how your emotional wellbeing affects your physical self, we also say no to any hormone-disrupting ingredients that impact your mood. 

Tell us about one of Selfmade’s stand-out products and how it prioritizes pleasure.

Developing Self Disclosure Intimacy Serum felt personal since healthy intimacy is something that I am working to access. In therapy, “self-disclosure” is the action – sharing personal thoughts, feelings, stories – behind creating emotional intimacy – closeness. As our cleanest product in the line, it’s your no-shame permission slip for personal pleasure and comfort. Intentionally made with ingredients like arnica, schisandra berry, and copaiba balsam that are known to ease discomfort, de-stress, and calm the body’s nervous system to just get vulnerable and enjoy.

Why is it important to support Top Shelf brands?

I’m all about power to the people and let’s be honest – we vote with our dollar. It’s incredibly important to support Top Shelf brands that reflect what you want to see in the world and your own values. 

What Does Pleasure Look Like For You? 

Our society historically has reserved pleasure for men, so as a female-presenting human I’m in the midst of unlearning and learning around my own agency and what I deserve. So this looks like expanding my definition of pleasure outside of physicality and exploring what safety and sensuality feel like. It can even look like closing my eyes while eating and lingering on the taste to take pleasure in the act of nourishing myself.

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